Role: Creative Project Manager, April 2022 - March 2024

Project Types: Web Design and Development, Brand Development and Strategy, Packaging Design, Social Media Strategy and Content Creation, Email Strategy and Design, Photo and Video Production

Clients: Zankou Chicken, GirlTREK, Dipsea, Miss Me Jeans, Dragon Hemp, Homebody, FranShares + more

Tasks: I led cross-functional teams in the successful execution of diverse projects. I facilitated clear communication, solved complex problems, and managed budgets effectively to ensure project milestones were met on time and within scope. My strong organizational skills and adaptability were instrumental in delivering exceptional outcomes and fostering collaborative environments conducive to project success.

Role: Head of Marketing, July 2020 - February 2022

Project Types: Social Media Strategy + Management, Public Relations, Email Strategy and Design, Funnel Automation, Content Creation, Influencer Management, Product Development, Web Management (Shopify), Customer Analysis, Experiential Activations

Tasks: Developed and managed marketing strategy, timelines and budget execution resulting in a 116% ROI. Ran weekly internal department meetings to kickoff and facilitate new and ongoing projects. Oversaw agency relationships on paid ad and PR strategy. Also helped onboard new employees and interns. 

Role: Creative and Event Producer, May 2017 - February 2022

Project Types: Event Production, Social Media Management, Branding + Design, Campaign Management, Email Design

Clients: EST FEST, Zhuri James, Brownsville Community Justice Center, MAC Venture Capital, 27 Club Coffee

Tasks: Collaborated with team members on brainstorms and creative briefs. Assigned deliverables and tracked all project phases and workload through Asana and Milanote. Spearheaded the sourcing of vendors and preparing contracts.

Role: Social Media Manager, October 2018 - July 2020

Project Types: TV Series Promotion, Social Media Management, Video Production, Brand Partnerships, Influencer Management, Editorial Content, Email Copywriting and Design

Tasks: Oversaw the social media department and content calendar. Recommended process updates and initiated new methods of efficiency. Supported video editors and producers with production and post-production needs. Managed influencers, high-profile talent, brand partners and digital assets for a various range of projects (some projects up to 30 stakeholders). Increased social media audience by 233%.

Role: Assistant Account Coordinator, January 2018 - October 2018

Project Types: Web Design + Development (Wordpress), Social Media, Program Management, Experiential Activations, DEIB Initiatives, Digital Banner Development, Print Media

Clients: TourismOhio, Infirst Healthcare, Athene

Tasks: Managed clients and internal strategy/creative teams (4-7 projects at a time) on mid-large accounts. Worked cross-functionally with agency departments and clients to scope projects, develop creative briefs + timelines and execute projects through completion. 

Role: Marketing Manager, April 2017 - January 2018

Project Types: Social Media Management, Brand Partnerships, Photo and Video Production, Program Management, Web Design + Development

Tasks: Pitched and spearheaded the development of the marketing department and brand ambassador program (20+ ambassadors). Coordinated photoshoots with bridal and formal wear vendors. I also managed outsourced web developers and contributed to the website by writing copy, uploading products, designing banners and running quality assurance.